A New Year and New Goals

New Years is fast approaching and people will start asking you what resolutions you made, like that question isn't the least bit nosy and intrusive.  My answers are the same as everyone else: to work out more, eat healthier, stop procrastinating, blah blah blah.  They are all good ideas but they lack specificity and for that reason I'm making the same resolutions every year.

One of my teachers at Playhouse West gives out a great goals assignment every year that helps with those pitfalls.  The first step is to create goals not resolutions.  Goals are something that have a finite end point and they are only goals if it is something that you can do on your own without the approval of someone else.

So, how do you create goals?

I start with my dreams.  You know those things that you want so bad and seem so far away that saying them out loud makes your stomach go into knots.  (I talked a bit about that here.)  This is one of my dreams: to become a series regular in a hit TV show.  The reason this is a dream and can't be a goal is because I cannot do it wholly on my own.  I need other people's approval to get cast and an audience to watch. 

The next step is to break your dream down into smaller dreams that lead to it.  In the case of getting a series regular role the steps before that would be booking some guest stars and before that would be some co-star roles.  That is a more manageable place to start, but it is still a dream and not a goal.

What goals would help me book some more co-star roles? 

• Always attending acting class unless I have an acting gig or am sick and I will always be working on a scene.  Perfecting my craft will make sure that when I get an audition I am 100% prepared to be my best.
• Communicate with my agent at least once a month about what I need to be doing to make it easier for them to pitch me.  Make sure they know what my dreams are so they can help me achieve them.
• Attend one workshop a month with the casting directors who work in the type of TV shows that cast my type.

These are just a few ideas of the type of goals you can make that are specific and are something you can achieve.  The best thing to do is write your goals down in a place you see everyday as a reminder and then revisit your goals a few times during the year to adjust them as you achieve your dreams.

Wishing everyone a wonderful New Year filled with success.  Keep Dreaming!

Should I Send a Postcard? (Or how do I advertise me?)

Every year at the Holiday time since I moved to LA, I send out cards to Casting Directors.  The first year out here I bought the giant box of cards at Costco, printed a few hundred postcards of my face, and got the Casting Director book at Sam French.  I sent a card to every CD listed in the book. 

Since then I have cut way back.  This year I am only sending cards to the CDs I have met over the past couple years.

So, are postcards or other cards worth sending?  Some people equate mailing postcards to driving from Los Angeles to San Diego and throwing a headshot out the window at every mile marker.  I don't necessarily agree with that, but I think mailing postcards is something you should do judiciously. 

Before mailing a postcard ask yourself, do I have something to say?  I don't consider I changed my hair cut or I got new headshots to be postcard mailing worthy.  If you are in a play or got a co-star coming up on CSI then that might be worth it to you. 

For me, I only like to send postcards to the people that already have an inkling of who I am.  The CD's who have called me in or who I've met at a workshop are always on the top of my list.  A few other top casting folks who I really, really, really want to meet might sneak in there as well.

I heard some wonderful insight about postcards from the casting director, Bonnie Gillespie.  She compared them to a billboard for Coke on the highway.  That billboard is not designed to make you immediately pull over and find the nearest gas station with Coke.  It's there to leave an impression so that the next time you're thirsty and shopping for a beverage you will want a Coke.

When CD's go through their mail, they will glance at the postcards for a split second and then throw them in the trash.  That's okay.  They don't need to save the postcard and tape it to their computer for you to make an impression.  But if you make enough impressions maybe the next time they are casting your type they will think of you.

Here are a couple more helpful hints about postcards.  Some CDs tell their interns to toss any postcards without a handwritten note on them.  So, even if you just throw on a "Thanks for reading this" and sign your name it may help get your postcard seen by the right people.  Another CD suggests putting them in a nice envelope so it looks like a card or something else they'd want to open.

Postcards should just be part of any plan to advertise yourself.  The most important thing is to keep doing stuff that is postcard worthy and keep creating!

How to Be Okay with People Not Liking You

The other day I saw a guy I knew in a coffee commercial.  Since I live in LA and know a lot of actors this is not unusual.  I can't remember why I know this guy, maybe it was from a workshop or an audition, but I do remember thinking that he was arrogant and a total idiot.  Clearly my opinion of people doesn't preclude them from booking a national commercial.

This is actually good news.  What it means is that you don't have to make everybody like you.  There will always be someone who doesn't like you and those people don't matter.  Maybe they'll never ask you to be in their movie or cast you in a national commercial, but you can't worry about those people because you could be Meryl Streep and not make them happy.

I read some reviews of the movie, Drive, which I loved.  A couple reviewers actually complained about Ryan Gosling's acting.  If you know anything about acting, then you understand how crazy this is.  But, it illustrates that no matter what you do there will be someone out there who will dislike it.

It's hard to let it roll off your back when someone doesn't like you.  You know it's what you should do, but we operate in a business where more times than not it's the opinion of others that decides if you get a job or not.

Next time you find someone who doesn't like you, just keep moving on and the you will be sure to find someone who does.