How to Find Your Audience

Acting is always a collaboration.  Last week, I talked about how to Be Brave and Ask for Help.  But, getting a crew and finishing your film is only half the battle.

The reason you create something is to have an audience to watch it.  So, the question is how do you get that audience?

First decision you have to make is where you want to it to show, like film festivals or on the web.  If you decide to post on the interwebs, you have to choose what site to post it on.  I think it's best to focus on one site to drive all your traffic to.  That way all your views show up in one place and they aren't spread amongst a lot of different sites.

But which site is best for your video?  If it's a funny then Funny or Die is the obvious choice.  I've posted a few videos there on my page, www.funnyordie.com/michellecoyle and it has a community of people who watch the videos which can drive up views.  But, remember on Funny or Die people get to vote on your videos, unless you are one of the chosen (and if you don't know if you are, then you aren't.)  Even really funny videos like Sunset Junction: Francophile can get a lot of die ratings.

Of course dealing with obnoxious comments is always something you have to deal with when you post things on the internet.  The only way to fight them is by ignoring them.  I know it's really tempting to scroll down and see what people have said but, trust me, don't.  It's not worth the angst.

So, back to driving traffic to your video.  There is always the usual social media blitz on your Facebook and Twitter pages.  But, you don't want to over-saturate the newfeeds because even your family will get sick of seeing the same video posted over and over again.  Plus, even if every one of your 900 Facebook friends watches the video that still isn't really viral video numbers.

I've had some success in the blogosphere.  I reached out to Topless Robot and TrekMovie and they happily posted my videos and even wrote nice articles about them.   I also follow lots of people who have similar interests as me on Twitter.  I read their blogs, watch their videos, and repost them.  I now have quite a few people who I have developed relationships with on Twitter and we help each other out. 

But, you can't worry about the views you are going to get before you make a movie.  So, the point is to get out there and start creating something.  The audience will come and it's okay if most of your views come from your mom.

Be Brave, Ask for Help.

We can't do everything ourselves.  I know it can be very difficult, but an important lesson to learn is how and when to ask for help.

This is true even if you are working on the most bare bones production, you almost always need at least one other person to help.  When I shot segments for the webseries, That's What She Said, I did everything I could on my own: writing, directing, editing, craft services (I was practically Robert Rodriguez).  Some people might even say that I have control issues.  But, when it came down to filming I couldn't be behind and in front of the camera at the same time.

After much worrying I finally got the nerve up to ask a friend who just got a new camera and offered him lunch in return for filming the show.  He was excited for the opportunity to play with his camera and jumped at the chance to help out.

What I've learned is that you can't be too afraid to ask for help.  Generally, people in Hollywood want to work and if they aren't doing a paying gig then they are often excited to help you on your project.  Just be sure to return the favor when they need help on their next project.  Don't be the person who is always taking help from others without giving back, because you can quickly burn through those connections in this town.

One rule I follow is if I am not going to an audition or working a paying gig, I always, always, always volunteer to help out on my friends projects.  I've been a grip, a boom operator, slated, gone on coffee runs, whatever needs getting done.  I can tell you there is pretty much no job on a set that I am above doing.

I know you want your friends to cast you in their projects and not just hold the boom, but people notice who is helping out.  Next time there is a part you are right for I promise they will think of you.

Plus, think about how difficult it is for you to ask your friends for help, so do them a solid and offer to help before they have to ask for it.